Lot of 13 1970s COUNTESS MARA Ties

13 Men's Vintage Wide Neckties with embroidered Countess Mara logo.

Countess Mara ties featured several novel marketing decisions. She had her initials featured on the outside blade of each tie, ensuring that they were instantly recognizable. The ties were made in very limited quantities, typically only fifteen dozen per design, and they were comparatively expensive. This led to their becoming collector's items, sought after by celebrities and fashion-conscious businessmen. Other tie manufacturers, noticing her success, copied her business model and hired artists to imitate her tie designs. In 1944 Countess Mara was awarded the Neiman Marcus Fashion Award in recognition of the influence her ties had had upon fashion. One of the most high-profile wearers of Countess Mara neckwear was Frank Sinatra, who sometimes wore one-of-a-kind custom ties made especially for him by the firm.